HEATHER H. HOLLIDAY
Heather Holliday is a tech-savvy marketing coach best known as the Social Marketing Nut. With a heart for helping agents and a sharp eye for strategy, she partners with multiple RE/MAX brokerages to deliver personalized marketing and technology coaching that actually moves the needle.
From digital content plans and social media to website management and newsletter creation, Heather helps agents work smarter—not harder—through hands-on Zoom trainings, accountability sessions, and one-on-one support. She specializes in simplifying tech tools and turning overwhelmed agents into confident marketers.
Now working remotely from the beautiful mountains of East Tennessee, Heather is able to support even more brokerages and agents nationwide. She also designs custom real estate websites, offers ongoing digital coaching, marketing clubs, BoldTrail courses and brings a unique blend of strategy and support to every project.
Heather is fluent in RE/MAX tech tools and platforms including BoldTrail (kvCORE), Canva, Photofy, BombBomb, YouTube, Lofty, Mailchimp, and Constant Contact. She's trained under industry greats like Tom Ferry, Brian Buffini, and Craig Proctor and brings those systems to life in ways agents can actually use.
In addition to her coaching and design work, Heather proudly serves as the admin of the two largest peer-to-peer Facebook groups for RE/MAX Associates, fostering a collaborative space where agents support one another, share ideas, and grow together.
RE/MAX Creative (Co-Founder) 30k Members
RE/MAX Tech N Tools (Founder) 15k Members
Fun Fact: The nickname Social Marketing Nut was gifted to Heather by her agents—and what started as a personal nickname turned into a full-blown resource hub packed with tools, templates, and training designed to help agents win online.
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LOVE WHAT I DO!!!
July 2025- Speaker, Attract, Engage & Convert with BoldTrail - RE/MAX Region (Louisville, KY)
July 2025- Speaker, Attract, Engage & Convert with BoldTrail - RE/MAX Florida Region (Jacksonville & Space Coast)
June 2025- Welcomed into the Exclusive RE/MAX Trailblazers Group. (Only 26 RE/MAX Associates chosen across the brand)
June 2025- Speaker, Attract, Engage & Convert with BoldTrail - RE/MAX West Central Region (Illinois)
May 2025 - Speaker, Attract, Engage & Convert with BoldTrail - RE/MAX West Central Region (Houston & Dallas)
April 2024 - Became an Inside Real Estate "Insiders Club" Member
March 2024 - Completed the Inside Real Estate Admin Mastery Certification
Sept 2023 - Speaker, RE/MAX TN "Hustle Your Social with your RE/MAX Tools" Chattanooga & Knoxville
Feb 2023 - RISmedia Cover story regarding MAXTECH powered by kvCORE
RE/MAX R4 2021 - Speaker, Hustle Your Social with your RE/MAX Tools
Aug 2020 - RE/MAX Broker Owner Conference - all about booj
RE/MAX R4 2020 - RE/MAX Socialite / Brand Ambassador
May 2019 – Speaker RE/MAX of Stuart, Top RE/MAX Underused tools
May 2019 – Speaker, Space Coast Association of REALTORS Benefits Day – Don’t be a Secret Agent
March 2019 – Chosen as Social Influencer for CMNH #childrenshospitalweek
Dec 2018 – Buffini Certified Mentor
Oct 2018 – Facebook Power Admin
March 2018 – Miracle Maker Award Recipient from CMNH
March 2017 – Panelist Speaker at RE/MAX International Convention (R4) – Social Media All Grown Up-Strategy, Tactics & Budget
Oct 2016 – Speaker at RE/MAX RE/CHARGE Events Indianapolis, Minneapolis & Boston
July 2016 – Keynote Speaker for Daytona RE/MAX Rally
2015 – Guest Speaker on Mobile Agent TV – Is your online presence ready for 2016?
2015 – Guest Host for RE/MAX University – Marketing with Facebook
RE/MAX R4 2015 – Speaker at Tech Essentials Workshop – “Get Social Savvy with FB Ads”
2013 – Speaker for RE/MAX Florida Region Broker Retreat “Recruiting & Retaining with RE/MAX Tools & Social Media”
2012 – Panelist Speaker at RE/MAX International Convention (R4) “Social Media Success Stories”
2011 – Manager of the Year – RE/MAX FL Region
2011 – Coach Tom Ferry – Sales Power for RE/MAX Certified Mentor
“I am married to my best friend of over 25 years, have 2 children. In our spare time going out on our Side by Side UTV, RV'ing, Jeeping and enjoying life to the fullest up in the beautiful Mountains of East TN!
