AI isn’t replacing real estate agents — it’s replacing busywork. From content creation to research, video editing, and website visibility, AI tools can help agents work faster, look more professional, and stay consistent without burning out. Below is a practical list of AI platforms real estate agents can start using right now, along with exactly how each one fits into a real estate business. 1. ChatGPT – Your All-in-One Marketing Assistant ChatGPT helps real estate agents b

Your Personal Playbook for Smart Production: Join Me at REMAX R4 for an Agent Tech Class You Don’t Want to Miss REMAX R4 is always one of the most exciting weeks of the year—filled with inspiration, innovation, and connection with REMAX professionals from around the world. I’m thrilled to be speaking at this year’s conference and can’t wait to share a class designed to help agents simplify their technology and turn it into a true production partner. Class Title:  Agent Tech C

Your website should be more than a digital business card. It should be working for you 24/7 to attract visitors, build trust, and convert them into leads. The good news is you do not need to spend money on ads to make this happen. With the right strategy, your real estate website can become one of your most powerful lead generation tools organically. If you have a website but it is not bringing in leads consistently, chances are you are missing a few key pieces. Let’s walk th

Not everyone wants to be on camera — and that’s okay.Faceless reels are one of the easiest ways for real estate agents to stay consistent on social media without worrying about lighting, makeup, or memorizing scripts. These short-form videos work because they’re: ✅ Fast to create ✅ Highly engaging ✅ Perfect for Instagram Reels, Facebook Reels & TikTok ✅ Great for busy agents ✅ Easy to batch record If you’ve been saying “I don’t know what to post”  or “I don’t want to be on ca

February is the perfect month to warm up your content marketing game! From Valentine’s Day to mid-winter homeowner tips, there are plenty of opportunities to engage your audience and showcase your expertise. Here are some creative blog post ideas real estate agents can use to attract, inform, and inspire clients throughout February: Whether you write a blog for your website & social or create a video (better yet - do both) here are some ideas! 1. Fall in Love with Your Dream

If you’ve been feeling like your Facebook posts aren’t getting the same traction they used to—especially when you share a link—you’re not imagining things. Meta has quietly rolled out new limitations that significantly impact how often businesses can share link posts  on Facebook. In many cases, business pages are now seeing only 1–2 link posts per month  perform normally, while additional link posts are throttled, suppressed, or shown to fewer people. For years, I’ve taught

A fresh start, a fresh strategy, and a month full of opportunities. January is one of the BEST months for real estate agents to reset their strategy, refresh their content, and kick off the year with momentum. Consumers are back online after the holidays, highly motivated, and already thinking about new goals—new homes included. If you want to show up as the go-to local expert in 2026, this is your month to shine online. Below are high-impact social media ideas, marketing str

As technology continues to transform the real estate industry, one shift stands out above the rest: consumers are now asking AI for real estate agent recommendations.  In tools like ChatGPT, Google Gemini, Siri, and Alexa, buyers and sellers can simply say: “Find me the best real estate agent in (city).” The question every REALTOR® should be asking is: “Will I be one of the agents AI recommends?” The truth is, AI doesn’t pick agents at random. It analyzes online signals, cred

Are you ready to make 2026 your best year yet? Join us for Ignite2026, an exclusive business planning event designed specifically for real estate professionals who are ready to level up their business. During this dynamic session, we’ll dive into: ✨ Creating a clear vision and setting powerful goals for 2026 ✨ Analyzing your current numbers so you know exactly where you stand ✨ Building a roadmap to hit—and exceed—the numbers you want ✨ Marketing, social media, CRM, and websi

December is a great time for real estate agents to engage with their audience on social media, leveraging the festive spirit, year-end reflections, and the anticipation of the new year. Here are some engaging post ideas tailored for December:  Spreading Holiday Cheer: Festive Social Media Marketing Ideas for Real Estate Agents in December Holiday Home Staging Tips: Share tips on how to decorate homes for sale during the holidays, making them cozy and inviting for potential b

Are you a realtor looking to sell your listing fast? Well, get ready to add some fun to your marketing strategy! We’ve created a Realtor Listing Marketing Checklist that will make sure you’re not missing any important steps while also keeping things light-hearted. Get Your Creative Juices Flowing First and foremost, it's time to put your creative hat on. Think about your listing's unique selling points and come up with a catchy slogan or tagline that will grab the attention o

Add on a winter vibe to your website by adding snow flurries to your website homepage & changing the video header to something seasonal! Here is the BoldTrail Support Page with YouTube Links & more details In Website Settings > Go down to Custom Header and add this script into that box (don't worry if you already have something in here, click enter and add it inside the box) <!-- Initiate Winter Wonderland | Paste in Custom Header of Web & IDX --><script defer src="...

Free Stock Graphics Looking for fun graphics for your social or website? Whatever you do, do NOT go to Google and grab any photo from your search. Copyright infringement is a BIG deal – Don’t do it! Here is a list of several websites that offer royalty free images for you to use. Make sure to read the fine print and follow those guidelines. Alsmost all of the sites would not allow you to use these graphics for selling products but they are perfect for fun marketing projects!

How the right workflows can create consistency, confidence, and closings — month after month. Real estate agents often believe their biggest problem is simple: “I just need more leads.” But here’s the truth most top producers already know… 👉 More leads won’t fix a broken system. 👉 More leads won’t fix inconsistent follow-up. 👉 More leads won’t fix overwhelm or disorganization. What will ? A system. (Like BoldTrail)! If you DON'T  have a system in place, it’s basically like

November, with its blend of fall vibes and the anticipation of the holiday season, provides a unique backdrop for real estate marketing. As the year winds down, people begin considering new beginnings. Why not help them envision a fresh start in a new home? Here are some social media marketing ideas tailored for real estate professionals in November: 1. Gratitude Posts: Begin the month with a series of gratitude posts. Highlight client success stories, a supportive community,

How to Add Animated Bats to Your Website First, navigate to your website settings. To do so, click on Web & IDX from the left navigation menu. Here is the BoldTrail Support Page with YouTube Links & more details In Website Settings > Go down to Custom Header and add this script into that box (don't worry if you already have something in here, click enter and add it inside the box) Then, paste this code into the field: ​<!-- Initiate Flying Bats | Paste in Custom Header of Web

In this video I create a faceless fun reel right inside Canva! With the video & elements, you wouold need a Pro account unless you upload your own video! Here is the Canva Template link for you to add your own branding or edit! (This along with many other social graphics, reels, Facebook Covers, e-mails, content calendar & more are in our MAX Marketing Club - Get the scoop Here) We also have a full Canva Tutorials Module and our 4 week Canva Camp inside our MAX marketing

Are you ready to kick your real estate website up a notch? We've got 25 fantastic page ideas to help you create a site that's fun, engaging, and super informative. So grab your hard hats, and let's get to work on building the ultimate online destination for all things real estate! Home Sweet Homepage: Start with a welcoming homepage that showcases featured properties, highlights your specialties, and offers a glimpse into your real estate world. About Us: Tell your story! Sha

Are you looking to share or add a shared "Token" for Smart Campaigns inside BoldTrail? This is super easy! Go to Marketing > Smart Campaigns, then paste the "Token", click Enter and you will receive an email in a couple minutes that the Toke was successfully added! Go back to your campaigns, click on the new campaign to see what the "Trigger" is for this and activate - Or Clone to be able to edit! My 2026 REMAX Holiday Campaign: 2026 REMAX Holiday Campaign: Token: ...

As the leaves change color and the temperatures drop, October presents a fantastic opportunity for real estate agents to ramp up their...