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How to Write Hyperlocal Blog Posts That Rank on Google for Your Market
If you want your real estate website to actually generate leads (instead of just sitting there looking pretty), hyperlocal blogging is one of the most powerful strategies you can implement. The truth is, you’re not trying to rank for broad terms like “homes for sale in Florida” — you’re trying to dominate your specific market and become the go-to local expert online. The good news? You don’t need to be a professional writer or SEO expert to make this work. You just need the

Heather Holliday
Apr 84 min read


The Success Summit is back
The Success Summit is back! Get hands-on with MAXTech with 22 session options offered across every experience level and guided by REMAX affiliates already using the tools. Plus, attend 7+ sessions for a chance to win a one-on-one training session. Get the full scoop & register for classes here! https://rem.ax/SpringSuccess Take a sneak peek at the Buyer page we will build together> https://heatherholliday.remax.com/pages/buying Register for classes here! https://rem.ax/Spring

Heather Holliday
Mar 241 min read


BoldTrail Blueprint Classes this May!
BoldTrail Blueprint Bootcamp: Master Your BoldTrail Tools in Just 2 Weeks! Are you ready to take your real estate game to the next level? Join us for an exciting 2 week, 4 session journey through the BoldTrail system, designed to equip you with the skills and confidence to navigate your BoldTrail Platform like a pro! Download our full workbook with checklist on each session and plenty of ideas for our BoldTrail Blueprint - 20 minutes working in your Business! Course Duratio

Heather Holliday
Mar 42 min read


Join Me at REMAX R4 for an Agent Tech Class You Don’t Want to Miss
Your Personal Playbook for Smart Production: Join Me at REMAX R4 for an Agent Tech Class You Don’t Want to Miss REMAX R4 is always one of the most exciting weeks of the year—filled with inspiration, innovation, and connection with REMAX professionals from around the world. I’m thrilled to be speaking at this year’s conference and can’t wait to share a class designed to help agents simplify their technology and turn it into a true production partner. Class Title: Agent Tech C

Heather Holliday
Jan 262 min read


Adding Snow effect to your BoldTrail Website Homepage
Add on a winter vibe to your website by adding snow flurries to your website homepage & changing the video header to something seasonal! Here is the BoldTrail Support Page with YouTube Links & more details In Website Settings > Go down to Custom Header and add this script into that box (don't worry if you already have something in here, click enter and add it inside the box) <!-- Initiate Winter Wonderland | Paste in Custom Header of Web & IDX --><script defer src="...

Heather Holliday
Nov 1, 20252 min read


Why Real Estate Agents Need a System (Not More Leads)
How the right workflows can create consistency, confidence, and closings — month after month. Real estate agents often believe their biggest problem is simple: “I just need more leads.” But here’s the truth most top producers already know… 👉 More leads won’t fix a broken system. 👉 More leads won’t fix inconsistent follow-up. 👉 More leads won’t fix overwhelm or disorganization. What will ? A system. (Like BoldTrail)! If you DON'T have a system in place, it’s basically like

Heather Holliday
Oct 17, 20254 min read


Add flying bats to your BoldTrail Website Homepage
How to Add Animated Bats to Your Website First, navigate to your website settings. To do so, click on Web & IDX from the left navigation menu. Here is the BoldTrail Support Page with YouTube Links & more details In Website Settings > Go down to Custom Header and add this script into that box (don't worry if you already have something in here, click enter and add it inside the box) Then, paste this code into the field: <!-- Initiate Flying Bats | Paste in Custom Header of Web

Heather Holliday
Oct 14, 20252 min read


25 Real Estate Website Pages to Ignite Your Inner Property Mogul!
Are you ready to kick your real estate website up a notch? We've got 25 fantastic page ideas to help you create a site that's fun, engaging, and super informative. So grab your hard hats, and let's get to work on building the ultimate online destination for all things real estate! Home Sweet Homepage: Start with a welcoming homepage that showcases featured properties, highlights your specialties, and offers a glimpse into your real estate world. About Us: Tell your story! Sha

Heather Holliday
Oct 10, 20252 min read


2026 Monthly Newsletters & Holiday Campaign Tokens for BoldTrail!
Are you looking to share or add a shared "Token" for Smart Campaigns inside BoldTrail? This is super easy! Go to Marketing > Smart Campaigns, then paste the "Token", click Enter and you will receive an email in a couple minutes that the Toke was successfully added! Go back to your campaigns, click on the new campaign to see what the "Trigger" is for this and activate - Or Clone to be able to edit! My 2026 REMAX Holiday Campaign: 2026 REMAX Holiday Campaign: Token: ...

Heather Holliday
Sep 29, 20251 min read


Are your BoldTrail emails going to Spam? Check out this tip!
Whether you have your Smart Campaigns turned on or sending Monthly Newsletters, holiday emails, etc, are your emails going to Spam? We...

Heather Holliday
Jul 25, 20252 min read


Mastering Lead Conversion with BoldTrail's Smart Assistant: The Power of the LPMAMA Script
If you're in real estate, you know that speed to lead matters—but so does what you say when you reach out. That’s where the LPMAMA...

Heather Holliday
Jul 7, 20253 min read


How to remove old videos from your pages!
YIKES! REMAX had some great Buyer & Seller Videos that we have been using on websites for YEARS and poof, they are now gone! Here is how...

Heather Holliday
Jun 17, 20251 min read


BoldTrail Merge Tag Cheat Sheet
Looking to add merge tags inside your emails within BoldTrail? This allows us to bring in your contacts information to make the email...

Heather Holliday
Jun 7, 20252 min read


Why Are Websites Getting So Many Spam Leads and Texts?
If you’ve noticed a spike in spam leads on your website or an unusual number of spam texts on your phone, you’re not alone. Real estate...

Heather Holliday
May 23, 20252 min read


🚀 BoldTrail Training Tour: Hitting the Road for Hands on Training!
It’s time to pack up the tech tips, marketing magic, and BoldTrail know-how because I’m heading out on the BoldTrail Training Tour...

Heather Holliday
May 9, 20252 min read


Change the default status for your Home App in BoldTrail!
As we got the Home App for our BoldTrail system, the landing page to capture leads or direct past clients too display this as a...

Heather Holliday
May 5, 20251 min read


Verify your BoldTrail domain in Facebook
Why Verifying Your Website with Facebook Is a Must (and How to Do It Fast!) Facebook recently rolled out a major cybersecurity update—and...

Heather Holliday
May 4, 20251 min read


Add your HOME app to your BoldTrail website!
Easy as 1, 2, 3! 1. Grab your custom Home App Link (add /holp/app to the end of your website domain) 2. Create Custom Page - Go to...

Heather Holliday
Apr 3, 20251 min read


Send the Monthly National Housing Report e-mail to your contacts in MAXTECH!
Did you know RE/MAX creates a beatiful email template with the National Housing Report for us to send out to our database each month? ...

Heather Holliday
Mar 20, 20251 min read


Add KCM Blog Page to your BoldTrail website!
Create Content Page - Go to advanced settings & Add the RSS feed (If you pay for an account, use your direct link so blog click throughs...

Heather Holliday
Mar 4, 20251 min read
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