Mastering Lead Conversion with BoldTrail's Smart Assistant: The Power of the LPMAMA Script

If you're in real estate, you know that speed to lead matters—but so does what you say when you reach out. That’s where the LPMAMA script comes in—and now, thanks to BoldTrail’s built-in Smart Assistant, it's easier than ever to qualify leads like a pro.

What Is the LPMAMA Script?

LPMAMA is a tried-and-true real estate acronym that stands for:

• Location

• Price

• Motivation

• Agent

• Mortgage

• Appointment

This script helps you uncover key information quickly, so you can determine if a lead is serious—and how to move them forward.

How BoldTrail’s Smart Assistant Uses It

BoldTrail’s Smart Assistant (powered by built-in AI) now leverages the LPMAMA framework inside its smart conversations and lead follow-up prompts. Here’s how it works:

• When a lead comes in, the Smart Assistant starts a conversation based on the LPMAMA format—automatically!

• It asks qualifying questions like:

  • “What areas are you most interested in?”

  • “Do you have a budget range in mind?”

  • “Are you currently working with another agent?”

• The responses are saved directly in your CRM, helping you understand each lead’s timeline, preferences, and readiness.

Why It Works

LPMAMA helps you:

• Prioritize hot leads

• Avoid wasting time on tire-kickers

• Set more appointments with qualified buyers or sellers

• Build rapport by focusing on their goals, not just a sales pitch

Now, with the Smart Assistant running LPMAMA scripts on your behalf, you're working smarter—not just harder.

Pro Tip:

Even if the AI handles the first few messages, follow up personally as soon as a lead starts to engage. The Smart Assistant sets the stage, but it’s your relationship that closes the deal.

Final Thoughts

BoldTrail’s built-in Smart Assistant is more than just a chatbot—it’s your 24/7 lead qualifying partner, powered by proven real estate scripts like LPMAMA.

If you’re not using this feature yet, it’s time to log in and explore how it can supercharge your conversations and your conversion rate.

How to FIND the LPMAMA Script?

Go into any contact from your dashboard.

Click on New Call > Then click on Smart Assistance Call Scipt and choose LPMAMA!

Here is what it will pull up!

LPMAMA Script for Real Estate Agent

Introduction

• Agent: Hi, is this {first_name} {last_name}?

• Agent: This is {agent_first_name} {agent_last_name} from {office_name}. How are you today?

L - Location

• Agent: Can you tell me what areas you’re considering for your new home? Specifically, are there certain neighborhoods in {lead_location} that interest you?

P - Price

• Agent: What price range are you looking to stay within for your new home?

M - Motivation

• Agent: What’s motivating you to buy at this time? Are you looking for something for personal use, investment, or another reason?

A - Amenities

• Agent: What features are important to you in a home? For example, do you need a certain number of bedrooms or a specific type of backyard?

M - Market

• Agent: Have you been keeping an eye on the market in {lead_location}? What have you noticed about available listings or pricing trends?

A - Actions

• Agent: Based on our conversation, I can start sending you listings that match your criteria. Would you like to schedule a time to review some properties together?

Conclusion

• Agent: Thank you for sharing this information, {first_name}. I appreciate your time. If you need anything else or have questions, feel free to reach out at to reach out at {agent_primary_call} or {agent_email}. Looking forward to helping Looking forward to helping you find the perfect home!