A beautiful real estate website is helpful. A beautiful website that also generates leads is far more valuable. Too many agents invest time and money into colors, photos, branding, and page layouts without asking the most important question: Does this website clearly tell visitors what to do next? Your website should not function like an online brochure that people glance at and leave. It should guide visitors toward useful actions, capture their information, and help begin a

Most real estate agents do not have a lead problem. They have a follow-up problem. Inside many CRMs are hundreds—or even thousands—of contacts who have not heard from the agent in weeks, months, or sometimes years. These contacts may include past clients, homeowners, old internet leads, buyers who paused their search, and people who are quietly returning to the website. The opportunity is already there. The challenge is knowing who needs attention, when to follow up, and what

Summer is one of the best times to capture buyer interest. Families are traveling, people are exploring new areas, and many buyers are thinking about second homes, investment properties, vacation destinations, or lifestyle changes. That makes summer the perfect time to create a seasonal landing page in BoldTrail. Instead of sending buyers to a general property search, build a focused page around the type of home they are already dreaming about. A strong summer landing page ca

There has been a lot of noise lately around listing feeds, portals, IDX changes, and the ongoing corporate standoffs involving Zillow and MLS data feeds. And while agents are panicking over what may or may not happen on third-party websites… many are forgetting one very important thing: YOUR website is still one of the most powerful tools you own. Your website is your digital home base. Not social media. Not Zillow. Not Facebook. Not Instagram. YOUR website. And here’s the go

When most real estate agents hear the term “landing page,” they immediately think: “Lead generation.” And while yes… landing pages CAN generate leads…the best landing pages actually do something much bigger: They provide VALUE first. The agents winning online today are not simply asking people for their information… they are offering helpful resources that make consumers WANT to stay connected. This is where your website and BoldTrail platform become incredibly powerful. Land

If you want your real estate website to actually generate leads (instead of just sitting there looking pretty), hyperlocal blogging is one of the most powerful strategies you can implement. The truth is, you’re not trying to rank for broad terms like “homes for sale in Florida” — you’re trying to dominate your specific market and become the go-to local expert online. The good news? You don’t need to be a professional writer or SEO expert to make this work. You just need the r

The Success Summit is back! Get hands-on with MAXTech with 22 session options offered across every experience level and guided by REMAX affiliates already using the tools. Plus, attend 7+ sessions for a chance to win a one-on-one training session. Get the full scoop & register for classes here! https://rem.ax/SpringSuccess Take a sneak peek at the Buyer page we will build together> https://heatherholliday.remax.com/pages/buying Register for classes here! https://rem.ax/Spring

BoldTrail Blueprint Bootcamp: Master Your BoldTrail Tools in Just 2 Weeks! Are you ready to take your real estate game to the next level? Join us for an exciting 2 week, 4 session journey through the BoldTrail system, designed to equip you with the skills and confidence to navigate your BoldTrail Platform like a pro! Download our full workbook with checklist on each session and plenty of ideas for our BoldTrail Blueprint - 20 minutes working in your Business! Course Duratio

Your Personal Playbook for Smart Production: Join Me at REMAX R4 for an Agent Tech Class You Don’t Want to Miss REMAX R4 is always one of the most exciting weeks of the year—filled with inspiration, innovation, and connection with REMAX professionals from around the world. I’m thrilled to be speaking at this year’s conference and can’t wait to share a class designed to help agents simplify their technology and turn it into a true production partner. Class Title: Agent Tech C

Add on a winter vibe to your website by adding snow flurries to your website homepage & changing the video header to something seasonal! Here is the BoldTrail Support Page with YouTube Links & more details In Website Settings > Go down to Custom Header and add this script into that box (don't worry if you already have something in here, click enter and add it inside the box) <!-- Initiate Winter Wonderland | Paste in Custom Header of Web & IDX --><script defer src="...

How the right workflows can create consistency, confidence, and closings — month after month. Real estate agents often believe their biggest problem is simple: “I just need more leads.” But here’s the truth most top producers already know… 👉 More leads won’t fix a broken system. 👉 More leads won’t fix inconsistent follow-up. 👉 More leads won’t fix overwhelm or disorganization. What will ? A system. (Like BoldTrail)! If you DON'T have a system in place, it’s basically like

How to Add Animated Bats to Your Website First, navigate to your website settings. To do so, click on Web & IDX from the left navigation menu. Here is the BoldTrail Support Page with YouTube Links & more details In Website Settings > Go down to Custom Header and add this script into that box (don't worry if you already have something in here, click enter and add it inside the box) Then, paste this code into the field: ​<!-- Initiate Flying Bats | Paste in Custom Header of Web

Are you ready to kick your real estate website up a notch? We've got 25 fantastic page ideas to help you create a site that's fun, engaging, and super informative. So grab your hard hats, and let's get to work on building the ultimate online destination for all things real estate! Home Sweet Homepage: Start with a welcoming homepage that showcases featured properties, highlights your specialties, and offers a glimpse into your real estate world. About Us: Tell your story! Sha

Are you looking to share or add a shared "Token" for Smart Campaigns inside BoldTrail? This is super easy! Go to Marketing > Smart Campaigns, then paste the "Token", click Enter and you will receive an email in a couple minutes that the Toke was successfully added! Go back to your campaigns, click on the new campaign to see what the "Trigger" is for this and activate - Or Clone to be able to edit! My 2026 REMAX Holiday Campaign: 2026 REMAX Holiday Campaign: Token: ...

Whether you have your Smart Campaigns turned on or sending Monthly Newsletters, holiday emails, etc, are your emails going to Spam? We...

If you're in real estate, you know that speed to lead matters—but so does what you say when you reach out. That’s where the LPMAMA...

YIKES! REMAX had some great Buyer & Seller Videos that we have been using on websites for YEARS and poof, they are now gone! Here is how...

Looking to add merge tags inside your emails within BoldTrail? This allows us to bring in your contacts information to make the email...

If you’ve noticed a spike in spam leads on your website or an unusual number of spam texts on your phone, you’re not alone. Real estate...

It’s time to pack up the tech tips, marketing magic, and BoldTrail know-how because I’m heading out on the BoldTrail Training Tour...