AI isn’t replacing real estate agents — it’s replacing busywork. From content creation to research, video editing, and website visibility, AI tools can help agents work faster, look more professional, and stay consistent without burning out. Below is a practical list of AI platforms real estate agents can start using right now, along with exactly how each one fits into a real estate business. 1. ChatGPT – Your All-in-One Marketing Assistant ChatGPT helps real estate agents b

Your Personal Playbook for Smart Production: Join Me at REMAX R4 for an Agent Tech Class You Don’t Want to Miss REMAX R4 is always one of the most exciting weeks of the year—filled with inspiration, innovation, and connection with REMAX professionals from around the world. I’m thrilled to be speaking at this year’s conference and can’t wait to share a class designed to help agents simplify their technology and turn it into a true production partner. Class Title:  Agent Tech C

Your website should be more than a digital business card. It should be working for you 24/7 to attract visitors, build trust, and convert them into leads. The good news is you do not need to spend money on ads to make this happen. With the right strategy, your real estate website can become one of your most powerful lead generation tools organically. If you have a website but it is not bringing in leads consistently, chances are you are missing a few key pieces. Let’s walk th

Not everyone wants to be on camera — and that’s okay.Faceless reels are one of the easiest ways for real estate agents to stay consistent on social media without worrying about lighting, makeup, or memorizing scripts. These short-form videos work because they’re: ✅ Fast to create ✅ Highly engaging ✅ Perfect for Instagram Reels, Facebook Reels & TikTok ✅ Great for busy agents ✅ Easy to batch record If you’ve been saying “I don’t know what to post”  or “I don’t want to be on ca

February is the perfect month to warm up your content marketing game! From Valentine’s Day to mid-winter homeowner tips, there are plenty of opportunities to engage your audience and showcase your expertise. Here are some creative blog post ideas real estate agents can use to attract, inform, and inspire clients throughout February: Whether you write a blog for your website & social or create a video (better yet - do both) here are some ideas! 1. Fall in Love with Your Dream

If you’ve been feeling like your Facebook posts aren’t getting the same traction they used to—especially when you share a link—you’re not imagining things. Meta has quietly rolled out new limitations that significantly impact how often businesses can share link posts  on Facebook. In many cases, business pages are now seeing only 1–2 link posts per month  perform normally, while additional link posts are throttled, suppressed, or shown to fewer people. For years, I’ve taught