Meta’s New Link Limits: What Facebook’s 2-Link Rule Means for Your Marketing (and What to Do Instead)
- Heather Holliday
- 2 days ago
- 3 min read
If you’ve been feeling like your Facebook posts aren’t getting the same traction they used to—especially when you share a link—you’re not imagining things.
Meta has quietly rolled out new limitations that significantly impact how often businesses can share link posts on Facebook. In many cases, business pages are now seeing only 1–2 link posts per month perform normally, while additional link posts are throttled, suppressed, or shown to fewer people.
For years, I’ve taught agents to use their website as the hub of their marketing—blogging consistently, creating evergreen content, and sharing those links on social media to drive traffic. While that strategy is still critical, the way we promote that content must evolve.
Let’s break down what’s changing—and more importantly—how to pivot without losing momentum.
What’s Actually Changing on Facebook?
Facebook wants users to stay on Facebook.
External links (especially repeated ones) now signal to the algorithm that you’re pulling users off the platform. As a result:
Link posts receive lower reach
Engagement drops significantly
Listing links, blog links, and even event links may be deprioritized
Pages posting frequent links are flagged as “low value” content
This doesn’t mean blogs, listings, or websites are no longer important. It means how you promote them matters more than ever.
Why Your Website Is Still the Foundation (Yes—Still!)
Let me be very clear:
👉 Your website is still your most important marketing asset.
You own it (unlike social platforms)
It builds long-term SEO & AI value
It positions you as the local expert
It captures leads without algorithm interference
It becomes your evergreen resource library
The shift is not away from websites—it’s away from link-heavy social posting.
Think of Facebook as the conversation starter, not the destination.
Smart Alternatives to Posting Direct Links on Facebook
Here’s how to continue promoting blogs, listings, and resources—without triggering the algorithm.
1. Story-Based Posts (No Link in the Caption)
Instead of:
“Check out my new blog! [link]”
Try:
Share a key takeaway
Tell a short story
Ask a question
Add value first
Example:
“One mistake I see buyers make over and over again in this market is assuming they need 20% down. That’s not always true—and it’s costing people opportunities. I broke this down recently and the options may surprise you…”
💡 Add the link:
In the first comment
Or via DM when someone comments “INFO” (Use Manychat for DM auto messages)
2. Carousel Posts That Teach
Carousels perform extremely well—and require no link at all.
Use them to:
Break down blog content into slides
Highlight listing features
Share step-by-step tips
Final slide CTA:
“Want the full breakdown? Comment ‘GUIDE’ and I’ll send it to you.”
This increases:
Engagement
Comment activity
DM conversations (which Facebook loves)
3. Reels as Content Teasers
Short-form video is Facebook’s priority.
Use Reels to:
Tease a blog topic
Walk through a listing
Share a quick market insight
CTA ideas:
“Full details on my website—link in bio”
“Comment ‘LISTING’ for the details”
“I’ll drop the link in the comments”
Reels = visibility
Links = follow-up
4. Facebook Stories (Links ARE Allowed!)
Stories are an underused workaround.
You can:
Share your blog cover graphic
Add a direct link sticker
Promote listings without penalty
Create urgency (24-hour visibility)
Pro tip:
Use Stories consistently to drive traffic while keeping feed posts link-light.
5. One Monthly “Power Link” Post
If Facebook gives you 1–2 link posts per month, make them count.
Use those links for:
Evergreen cornerstone blogs
Lead magnets (guides, relocation packets)
High-value landing pages
Avoid wasting them on:
MLS links
Temporary listings
Low-value pages
How This Actually Helps You (Long-Term)
This shift forces agents to:
Create better content
Start real conversations
Build trust instead of chasing clicks
Use social media for engagement—not storage
Your website still:
Houses the content
Captures the leads
Builds authority over time
Facebook just becomes the doorway, not the filing cabinet.
Final Thoughts
Social media rules will always change. Algorithms will continue to evolve. Platforms will protect their own interests.
The agents who win long-term are the ones who:
Adapt quickly
Own their content
Focus on value over volume
Build systems—not one-off posts
If you’re unsure how to restructure your content, repurpose blogs, or build a website strategy that works with these changes—not against them—I’m always happy to help.
Because the goal hasn’t changed…
👉 Visibility → Trust → Conversations → Clients
Just the path looks a little different now. 🚀
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