Step 1 - Login into kvCORE and go to smart campaigns
Add Token: ad1b178c-075e-4253-84a1-b3bc926dbabb
Step 2 - Now add the hashtag "HolidayCampaign" to the contacts you want to receive this campaign"!
You can do a search in your datacase using the filter option and go to "more options" in the dropdown to add this hashtag to 250 contacts at one time.
To easily keep up with who doesn't have this hashtag, set up a search and use the filter for who does NOT have this hashtag, save this search so you can easily add the hashtag to all contacts. Do this once a month so everyone receives your monthly campaigns!
Step 3 - Make sure to turn ON this Campaign for it to run!
Here is a full cheat sheet with step by step instructions
NOTE: Once you add this campaign you will receive an email from the RE/MAX Tech Team with their instructions as well! This email will come from training@remax.com
Benefits of using the Holiday Campaign
In the fast-paced world of real estate, staying connected with clients and leads is crucial. A yearly holiday e-campaign is not just a festive gesture but a strategic tool for real estate agents. This blog delves into the multiple benefits of this approach.
1. Consistent Client Engagement:
Year-Round Connection: By planning a series of e-campaigns for various holidays throughout the year, agents can ensure regular touchpoints with their contacts.
Diverse Content: Tailor content to different holidays, offering a mix of market insights, home maintenance tips, and festive greetings.
2. Enhancing Brand Recall:
Brand Personality: Holiday e-campaigns are an excellent opportunity to showcase your brand's personality and values, making it more relatable and memorable.
Top-of-Mind Awareness: Regular, thoughtful holiday messages can help keep your brand at the forefront of clients' minds.
3. Leveraging Targeted Marketing:
Segmented Campaigns: Create different campaigns for buyers, sellers, past clients, and prospects, catering to their specific needs and interests.
Data-Driven Insights: Use engagement metrics from these campaigns to understand what resonates with your audience, refining future marketing strategies.
4. Cost-Effective Marketing:
Reduced Costs: E-campaigns are more cost-effective than traditional mailers, allowing for more frequent and diverse outreach.
Wider Reach: Email marketing enables reaching a broader audience with minimal additional expense.
5. Building a Stronger Network:
Referral Opportunities: Happy clients who regularly hear from you are more likely to refer you to friends and family.
Community Engagement: Incorporate local events or business partnerships in your campaigns to deepen community ties.
6. Seasonal Market Opportunities:
Timely Updates: Use holiday e-campaigns to inform contacts about seasonal market trends or end-of-year tax benefits related to real estate.
Encouraging Action: Holidays can motivate people to make real estate decisions; timely e-campaigns can capitalize on this.
Yearly holiday e-campaigns are more than just seasonal greetings; they are a strategic approach to maintain and grow client relationships in the real estate business. By combining consistent engagement, brand enhancement, targeted marketing, and community building, these campaigns can significantly impact your business growth.