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Creating Raving Fans

We love some of the stats & ideas below and know that we are constantly talking about different ways to use your sphere, past clients and personal relationships for your business.

  • Acquiring a new customer can cost five times more than retaining an existing customer. Increasing customer retention by 5% can increase profits from 25-95%. The success rate of selling to a customer you already have is 60-70%, while the success rate of selling to a new customer is 5-20%.

  • Building a network of trust can take time but is the most cost-effective way to create increased long term success. Communicating to clients that you will always do what is in their best interest is something you can execute immediately.

  • Trust can be shown in everyday activities, not only through years of a real estate career.

  • Building value means providing important, accurate information to your network. It can be through social media to a large volume of people or through face to face interaction. The more information you can provide, the better.

  • There are multiple ways to interact with clients now. Daily video messages, social media BombBomb…

  • ”It’s a contact sport.” That level of exposure gets your name and face out there so when people are ready to buy or sell, they remember your messaging.

  • Give value away through video. It helps the consumer feel like they are getting to know you so when they reach out, it’s as if a relationship has already been formed.

  • Be a resource to your clients for more than just real estate. While it may require more work, it builds that trust that keeps clients coming back in the long run.


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