How Real Estate Agents Can Get Recommended by AI

As technology continues to transform the real estate industry, one shift stands out above the rest: consumers are now asking AI for real estate agent recommendations. In tools like ChatGPT, Google Gemini, Siri, and Alexa, buyers and sellers can simply say:

“Find me the best real estate agent in (city).”

The question every REALTOR® should be asking is:“Will I be one of the agents AI recommends?”

The truth is, AI doesn’t pick agents at random. It analyzes online signals, credibility, consistency, and real-world reviews to determine who shows up — and who doesn’t.

If you're planning to level up your business this year, here are the top ways to improve your chances of being recommended by AI and stay ahead of the competition.

1. Strengthen Your Digital Identity

AI tools cross-check your information across the web.The more consistent you are, the more credible you appear.

✔ Make sure your name, brokerage, phone, email, and areas served are the same everywhere.✔ Use the same headshot across all platforms.✔ Update Realtor.com, Zillow, Homes.com, Google, Facebook, Instagram, LinkedIn, etc.

2. Optimize Your Google Business Profile

This is one of the MOST important tools for being recommended.

✔ Add weekly posts and new photos✔ Keep service areas updated✔ Request fresh reviews each month✔ Add detailed services like relocation, buyer representation, new construction, waterfront, etc.

AI relies heavily on Google Business to validate who you are and whether you’re active in your market.

3. Make Your Website AI-Friendly

AI tools scan websites for clear local expertise.

✔ Create location pages for each city or neighborhood you work✔ Add FAQs about buying and selling✔ Use phrases buyers and sellers are searching for — “Top agent in (City),” “Homes for sale in (City)," etc.

If your site clearly shows your specialties and areas served, AI is more likely to recognize you as a relevant professional.

4. Showcase Proof of Expertise

AI prefers agents who can demonstrate authority.

✔ Highlight awards, certifications, years of experience✔ Add local market updates✔ Publish neighborhood guides and blogs✔ Share content that positions you as the “local expert”

5. Get More Reviews — And Keep Them Fresh

AI reads public reviews across Google, Zillow, Realtor.com, and Facebook.

It looks for:

• Quantity• Recency• Quality• Keywords like “responsive,” “local expert,” “great negotiator,” etc.

A steady flow of recent reviews boosts your ranking — both with search engines and AI.

6. Use Your Full Name Professionally

AI struggles with initials, nicknames, or abbreviations.

Use:First Name + Last Name + REALTOR® + Brokerage + Market

Example: Heather Holliday, REALTOR®, REMAX Office – City, ST

7. Publish Content That AI Can Cite

This is one of the most overlooked opportunities in real estate.

Publish content like:✔ Living in (City) guides✔ Market reports✔ Blog posts on local trends✔ Real estate tips✔ Videos with captions and transcripts

AI references high-quality, trustworthy content — so make sure your name is attached to it.

8. Keep Social Media Public & Active

Closed or inactive pages cannot be used for recommendations.

✔ Use your full name in your profiles✔ Make business pages public✔ Post community photos, client reviews, market insights, and local events

Activity + consistency = AI credibility.

9. Clearly List Your Service Areas

Agents often assume AI knows where they work — it doesn’t.

On your website, Google Business, Zillow/Realtor.com, and social profiles, list:

✔ Every city you serve✔ Every county✔ Neighborhoods if possible

If it’s not listed online, AI won’t recommend you for it.

10. Use Keywords Consumers Actually Use

Include terms like:

• “Top real estate agent in (City)”• “New construction expert in (City)”• “Waterfront specialist”• “Military relocation agent”

AI categorizes you based on these phrases — so make them easy to find.

11. Increase Online Mentions of Your Name

The more your name is associated with your market online, the more AI trusts you.

✔ Sponsor community events✔ Get featured in local publications✔ Join podcasts✔ Write guest articles✔ Collaborate with local businesses

Visibility = credibility.

12. Update Your Brokerage Profile

Your brokerage website is a major credibility signal.Make sure your profile includes:

✔ Updated bio✔ Correct phone & email✔ Areas served✔ Professional headshot✔ Links to your website & social media

Bottom Line:

AI recommends agents who are:Visible. Credible. Consistent. Relevant. Reviewed. Local experts.

If you want to compete at the highest level in 2026 and beyond, optimizing your digital footprint for AI discovery is no longer optional — it’s essential.