Lead Magnet Starter Kit for Real Estate Agents

Using AI & Canva to help you build Lead Magnets via Landing Pages on your website for PDF downloads!

Here are some ideas to get you started!

1️⃣ Buyer Lead Magnet Templates

A. Ultimate Homebuyer Guide (Local Edition) Sections to include:

• The Buying Process Step-by-Step

• Financing 101

• Inspection & Appraisal Explained

• Local Neighborhood Highlights

• FAQs for First-Time Buyers

• Contact CTA: "Schedule Your Buyer Consultation"

B. First-Time Buyer Checklist

• Financing pre-approval

• Credit review

• Must-haves vs. nice-to-haves

• Inspection process

• Closing costs

C. New Construction Buyer Guide

• Builder pros/cons

• What upgrades are worth it

• Home warranties explained

• Why representation matters

2️⃣ Seller Lead Magnet Templates

A. Home Seller’s Guide

• Pricing your home

• Pre-listing prep

• Staging tips

• What to expect during showings

• Negotiation & closing steps

B. Pre-Listing Prep Checklist

• Declutter

• Touch-up paint

• Landscaping

• Light fixtures

• Deep clean tips

C. Top 10 Things That Decrease Home Value

• Quick tips with images/icons

• CTA: "Let’s review your home together!"

3️⃣ Local & Relocation Lead Magnet Templates

A. Relocation Guide

• Cost of living comparison

• Schools

• Parks & Rec

• Commuting info

• Map of area neighborhoods

B. Things to Do in [Your Area]

• Seasonal guide

• Family fun

• Dining & entertainment

C. Neighborhood Comparison Chart

• Schools

• Commute times

• HOA fees

• Price range

4️⃣ Investor Lead Magnet Templates

A. Rental Property ROI Worksheet

• Formulas

• Worksheets

• Sample property

B. Top Mistakes New Investors Make

• List-style guide with actionable tips

5️⃣ Sphere & Homeowner Lead Magnets

A. Annual Home Maintenance Checklist

• Monthly task calendar

• Easy printable PDF

B. Credit Score & Financing Tips Sheet

• Lender partnership opportunity

• Build into future campaigns

C. Real Estate Myth Busters

• Fun, educational myths debunked

Design Tools for Agents

• Canva Template Packs

• Lead Magnet Covers: Use Canva's "Ebook Cover" templates

• Printable PDFs for in-person events, open houses, etc.

• Use kvCORE/BoldTrail/Lofty for capture pages

Delivery Ideas

• Website Pop-Ups

• Facebook Ads

• Email Campaigns

• Instagram Link in Bio

• YouTube Video Freebie

• QR Codes at Open Houses