You have a website - NOW WHAT?
Your website is your most powerful marketing tool—if it’s designed to attract, engage, and convert visitors into clients. When you build a strategy that combines fresh, local content with smart use of your listings and integrates it all with your social media and email marketing, you’ll drive more traffic and boost conversions. Let’s break down how to do just that!
1. Attract: Use Local Content to Draw in Visitors
One of the best ways to attract visitors to your website is by creating local, targeted content. This is where blogging becomes a key player. Posting blogs with local content, like community guides, neighborhood spotlights, or market trends specific to your area, helps increase your visibility in search engines and positions you as an expert in the local market. Google loves fresh, relevant content, and so do potential clients!
Neighborhood Write-ups: Create dedicated pages for each area you serve. On these pages, include detailed descriptions of each neighborhood or community. Highlight things like amenities, schools, parks, dining spots, and lifestyle benefits. The more thorough your write-ups, the more informative your website becomes to users searching for information about specific locations.
Videos for Each Area: Integrating video content on these area pages adds a dynamic touch. Videos showcasing homes, local attractions, and lifestyle features of each neighborhood can engage your visitors on a deeper level. Plus, videos are great for boosting SEO and keeping people on your site longer. You can even post these videos on social media to drive traffic back to your website!
2. Engage: Keep Visitors Interested and Returning
Engaging visitors isn’t just about getting them to your site, but also giving them reasons to stick around and come back. Your website should be a one-stop hub for all things real estate, loaded with useful tools and resources for buyers and sellers.
Promote All Listings on Your Website: Your website should showcase all of your property listings in a visually appealing and easy-to-navigate way. High-quality photos, detailed descriptions, and easy access to contact forms or agents are essential. Offering a wide selection of properties on your website makes it a go-to resource for house hunters.
Saved Searches & Market Reports: These features allow users to create custom searches based on their preferences and receive updates when new listings match their criteria. Market reports for each area provide valuable insights into home prices, inventory, and sales trends. Both tools are highly engaging and help to keep visitors returning to your site regularly.
3. Convert: Turn Website Visitors into Leads
Once you’ve attracted and engaged visitors, it’s time to convert them into leads. Here’s where the strategic use of social media and email marketing comes into play.
Share Content on Social Media: Posting your blog articles, videos, and listings on social media platforms is a great way to drive traffic back to your website. Tease content like market reports or new listings, and include a strong call to action (CTA) that directs users to your site to learn more. By regularly posting on platforms like Instagram, Facebook, and LinkedIn, you’ll not only engage your audience but also attract new visitors through shares and likes.
Monthly Newsletters: Email marketing is still one of the most effective ways to convert leads. Use monthly newsletters to promote new blog posts, featured listings, upcoming open houses, and market updates. By providing valuable and timely information, you can keep your brand top of mind and encourage repeat visits to your website.
4. Bring It All Together: How Local Content, Listings, and Engagement Tools Drive Traffic
When all of these elements come together—localized content, listings promotion, user engagement tools, and strategic use of social media and newsletters—you create a website that’s more than just an online business card. You create an experience that potential clients will turn to again and again.
Local blogs, videos, and area write-ups draw in people searching for information about your local market.
Listings, saved searches, and market reports keep visitors engaged and offer real value.
Regular promotion via social media and email newsletters drives traffic to your website, helping to convert visitors into leads.
By building a comprehensive strategy that combines these tactics, you’ll create a lead-generating website that attracts, engages, and converts visitors into long-term clients.
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In this webinar we will give you plenty of tips for driving traffic to your website and other ways to use your website as a source of information, stay on brand to generate higher converting leads!
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