Marketing Listings in Today’s Market

In a shifting real estate market, marketing your listings effectively is more important than ever. Gone are the days of relying solely on a yard sign and MLS entry. Today’s buyers expect a digital-first, visually engaging, and highly shareable experience. As a RE/MAX agent, you have some of the most powerful tools in the industry—from BoldTrail features to RE/MAX Marketing as a Service (MaaS)—all designed to give your listings maximum exposure. Pair those with creative, out-of-the-box ideas, and you can make every property truly shine.

The Foundation: Telling a Story, Not Just Selling a House

The most successful listing marketing strategies focus on storytelling. Instead of just showing square footage and features, create a narrative around lifestyle. Who might love this home? What’s special about its neighborhood? Why is now the perfect time to buy it? Your marketing should answer these questions across every channel.

Traditional Meets Creative: Beyond the Basics

Of course, you’ll still want to use tried-and-true methods like professional photography, open houses, and print materials. But in today’s market, success comes from layering creativity on top of these basics. Here are a few fresh ideas:

• 🎥 Lifestyle Video Tours – Go beyond a walk-through by showing how the home lives. Highlight morning coffee on the porch, family dinners in the kitchen, or kayaking nearby on the weekend.

• 📱 Reels & Short-Form Video – Turn snippets of your listing into bite-sized content for Instagram, TikTok, and Facebook. Pair it with trending audio for extra reach.

• 🎨 Canva Graphics & Templates – Customize eye-catching Just Listed, Open House, and Sold graphics. Even better—create carousel posts that showcase a “before and after” staging transformation.

• 🏡 Themed Open Houses – Try a neighborhood block party, coffee bar, or local food truck partnership. These events create buzz and community engagement while showing off the property.

• ✨ Interactive Experiences – Use QR codes on flyers, postcards, or yard signs that link directly to virtual tours or a boldtrail property site. Buyers love instant access to info.

• 📧 Smart Email Marketing – Instead of “just listed” blasts, create segmented email campaigns. Target investors with rental ROI highlights or first-time buyers with affordability comparisons.

• 📍 Hyperlocal Content – Share neighborhood spotlights, school highlights, or “5 Things to Love About Living Here” blog posts tied directly to your listing’s location.

RE/MAX Tools That Do the Heavy Lifting

Property Playbook (BoldTrail)

Think of the Property Playbook as your listing’s command center. It streamlines your marketing plan with pre-built campaigns, ready-to-use graphics, and step-by-step strategies so your listing gets the attention it deserves. No more wondering what to do next—the Playbook, Listing Automations & Design Center keeps you organized and consistent.

Property Boost (BoldTrail) Paid advertising

Getting eyes on your listing is half the battle. Property Boost delivers targeted ads directly to potential buyers, generating leads while you focus on serving your clients. In today’s fast-moving market, automated lead generation is a game-changer.

Marketing as a Service (MaaS) Paid advertising

This new offering from RE/MAX takes the stress out of listing marketing. MaaS provides a suite of professionally designed campaigns—including social media posts, email templates, and property websites—customized for your listing. It’s like having your own marketing team behind the scenes, ensuring every home gets polished, on-brand promotion.

Thinking Ahead: Marketing in a Changing Market

In today’s real estate climate, buyers are more selective and homes may stay on the market longer. This means:

• Consistency matters—every listing deserves a full campaign, not just a quick post.

• Follow-up is key—use BoldTrail’s automation tools to nurture every lead Property Boost delivers.

• Creativity wins—homes that feel fresh, fun, and well-presented will always stand out.

Marketing a listing isn’t about doing everything—it’s about doing the right things with impact. With RE/MAX tools like Property Playbook, Property Boost, and MaaS, plus your own creativity, you can give every listing the attention it deserves and build a reputation as the go-to agent in your market.

👉 Pro Tip: Develop a personal “Listing Marketing Checklist” that combines your favorite RE/MAX resources with your unique creative touches. Having a repeatable system will save time, reduce stress, and keep your clients consistently impressed.