Are you a real estate agent looking to establish your online presence? Well, get ready to have some fun because choosing a domain name doesn't have to be a daunting task. We've put together a few tips to help you choose the perfect vanity domain name for your real estate business!
Keep it Simple
Your domain name should be easy to remember and easy to spell. Avoid using complicated words or phrases that could trip up potential clients. If your domain name is too hard to remember, they might not be able to find you online!
Think About Keywords
Consider including keywords in your domain name that reflect your real estate niche. For example, if you specialize in luxury homes, you might want to include the word "luxury" in your domain name. This can help potential clients find you more easily when they're searching for real estate services in your area.
Make it Memorable
Your domain name should be catchy and memorable. This will make it easier for potential clients to remember and share with others. Think about incorporating puns or rhymes to make your domain name stand out from the crowd.
Keep it Short and Sweet
Shorter domain names are easier to type and remember, so try to keep your domain name as concise as possible. This will also make it easier to fit on business cards and other promotional materials.
Avoid Hyphens and Numbers
While it may be tempting to include hyphens or numbers in your domain name, it's best to avoid them if possible. They can make your domain name harder to remember and harder to type, which could lead potential clients to your competitors instead.
Do Your Research
Before settling on a domain name, do some research to make sure it's not already taken. You don't want to accidentally choose a domain name that's already being used by someone else in the real estate industry. Use a domain name search tool to check availability.
Consider Your Brand
Finally, think about your brand and how your domain name fits into it. Your domain name should reflect your brand's personality and values. Consider incorporating your name, your business name, or a phrase that reflects your unique selling proposition.
Choosing a domain name for your real estate business can be a fun and creative process. Use these tips to help you come up with a domain name that's memorable, catchy, and easy to remember. And most importantly, have fun with it!
Your domain should be memorable and relatively short so it is recognizable and can be easily included in your marketing materials. The shorter it is, the larger it can be on your marketing materials (business cards, yard signs, print materials, etc). Even if you don't use it, we always recommend buying yourname.com if you can. You can easily forward it to the domain you actually use. Think of your area, maybe the hashtags you use in social, etc.
Keep it short so it’s easier for potential customers to remember and can be easily incorporated into your marketing efforts.
Make it broad enough that it can work for your business long-term. Overtime, you will build up domain authority, so you'll want to avoid changing your domain often.
Incorporate keywords that are relevant to your business or location when possible to help with SEO.
Avoid words that can easily be misspelled and phrases that make your domain harder to remember.
Make it unique to your business to avoid confusion for potential customers who may be inadvertently directed to another business’ website if it’s too similar.
Always avoid using trademarked words. Such as REALTOR, your franchise, etc. If you choose to use these in your domain (or email), make sure you have read and follow their guidelines for using this in your domain or emails.
Here is the NAR Guidelines for using the word REALTOR in your marketing.