The holiday season is upon us, and it's not just retail stores that should be capitalizing on the festive cheer; real estate agents can also get in on the action. While many may think that real estate sales slow down during the holidays, the period can actually be a goldmine for agents willing to think outside the box. Here are some creative real estate marketing ideas to boost your sales this holiday season.
1. Holiday-Themed Open Houses
Ditch the traditional open house format for something more seasonal. Decorate the property with festive lights, ornaments, and perhaps even a Christmas tree to make potential buyers feel at home. Serve hot chocolate, gingerbread cookies, and other holiday treats to add to the atmosphere.
2. Virtual Holiday Tours
Not everyone will be able to attend an open house in person during the holiday season. Offering a virtual holiday tour of your listings can be a fun way to attract buyers. Use holiday music, graphics, and seasonal decorations in the virtual tour to make it engaging.
3. Holiday Gift Baskets for Buyers and Sellers
Send out holiday-themed gift baskets to your current clients as well as prospective buyers and sellers. Include small gifts like scented candles, gourmet snacks, and a handwritten note thanking them for their business or interest.
4. Charity Drives
People are generally more charitable during the holiday season. Hosting a charity drive can be a great way to get community involvement while subtly marketing your brand. Invite your past and current clients and ask them to bring non-perishable foods, toys, or clothes for donation. This can help improve your brand image and expand your network.
5. Social Media Campaigns
Create a holiday-themed social media campaign to stay in the minds of your followers. Share posts about your special holiday events, feature listings decorated for the season, or even host a holiday contest to engage with your audience.
6. Holiday Cards
Sending out personalized holiday cards to past and potential clients can go a long way in fostering good relationships. This is a warm and personal way to reach out, showing your clients that you care.
7. Seasonal Discounts or Incentives
Consider offering seasonal discounts or other financial incentives to attract buyers during the holidays. These could include reduced commissions, closing cost contributions, or even small gifts like gift cards to popular stores.
8. Festive Blog Content
Update your real estate blog with holiday-themed articles. Topics could range from "How to Decorate Your Home for the Holidays" to "Why Buying a Home During the Holidays is a Great Idea". This not only provides value but also helps in driving organic traffic to your website.
9. Local Partnerships
Collaborate with local businesses for mutual benefit. You could feature a local home decor store in your blog and they could in turn display your business cards or flyers in their store.
10. New Year, New Home Campaign
As the New Year approaches, remind potential buyers of the advantages of starting fresh in a new home. Leverage email marketing, social media, and your agency’s website to promote the idea that the New Year is a perfect time for a change of scenery.
The holidays are a time for joy, celebrations, and, with a little creativity, a unique opportunity to market real estate. Whether it’s through holiday-themed open houses, charitable drives, or seasonal discounts, the holiday season offers numerous avenues for real estate agents to connect with clients in a meaningful way. So go ahead, deck the halls and your listings too!
Here are a few more ideas to keep you going!
Send real estate holiday emails
Host a home decorating contest
Create holiday donation drop-offs
Make your website festive for the holidays
Make charity gifts an incentive
Join in on the Holiday parades in your area making a "house themed" float! Add your Sold sign on the house (the little tikes kid houses are perfect for decorating)!
Holiday themed Open House (think photos with Santa or similar to draw a crowd)
Photo with Santa at your office
Gingerbread decorating party (bring the supplies, fun family event)
Holiday swag (annual calendars, etc - anything with your branding)
Holiday wrapping for a charity - Bring family & friends to help you with wrapping presents for a donation to your favorite charity.
Send out Movie Tickets to your top referral partners
Have a Client Appreciation party at the theatre with a private showing of a Christmas Classic Movie!
Jars of Hot Chocolate - Fun DIY project and great Pop Bye idea!
Holiday Newsletter - Reflecting the entire year - Fun personal & business news that wraps up the entire year. Thanking them for XXX
Send out your favorite Holiday recipe on a postcard!
Social - What is your favorite family tradition? Share a photo with description of your tradition on social and ask people to comment to share theirs!
Social / Blog - Make a list of all of the parade and events in your area! Create a blog with the information and share to social & newsletters!
Social / Blog - Where are the best Christmas lit houses? Make a list and share to social and newsletters!
For the office - Have a door decoration Contest and give our prizes for best themed, most creative, etc - this is always fun and makes for a beautiful and festive office all season long!
We are sure these ideas can open up other ideas that would work perfectly for your business! We would love to hear them, comment below with your ideas!