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Meta’s New Link Limits: What Facebook’s 2-Link Rule Means for Your Marketing (and What to Do Instead)
If you’ve been feeling like your Facebook posts aren’t getting the same traction they used to—especially when you share a link—you’re not imagining things. Meta has quietly rolled out new limitations that significantly impact how often businesses can share link posts on Facebook. In many cases, business pages are now seeing only 1–2 link posts per month perform normally, while additional link posts are throttled, suppressed, or shown to fewer people. For years, I’ve taught

Heather Holliday
Dec 20, 20253 min read


January Social, Marketing & Content Ideas for Real Estate Agents
A fresh start, a fresh strategy, and a month full of opportunities. January is one of the BEST months for real estate agents to reset their strategy, refresh their content, and kick off the year with momentum. Consumers are back online after the holidays, highly motivated, and already thinking about new goals—new homes included. If you want to show up as the go-to local expert in 2026, this is your month to shine online. Below are high-impact social media ideas, marketing str

Heather Holliday
Dec 19, 20253 min read


How Real Estate Agents Can Get Recommended by AI
As technology continues to transform the real estate industry, one shift stands out above the rest: consumers are now asking AI for real estate agent recommendations. In tools like ChatGPT, Google Gemini, Siri, and Alexa, buyers and sellers can simply say: “Find me the best real estate agent in (city).” The question every REALTOR® should be asking is: “Will I be one of the agents AI recommends?” The truth is, AI doesn’t pick agents at random. It analyzes online signals, cred

Heather Holliday
Dec 7, 20253 min read


IGNITE2026 Business Planning Event
Are you ready to make 2026 your best year yet? Join us for Ignite2026, an exclusive business planning event designed specifically for real estate professionals who are ready to level up their business. During this dynamic session, we’ll dive into: ✨ Creating a clear vision and setting powerful goals for 2026 ✨ Analyzing your current numbers so you know exactly where you stand ✨ Building a roadmap to hit—and exceed—the numbers you want ✨ Marketing, social media, CRM, and websi

Heather Holliday
Dec 1, 20251 min read


December Social Content Ideas
December is a great time for real estate agents to engage with their audience on social media, leveraging the festive spirit, year-end reflections, and the anticipation of the new year. Here are some engaging post ideas tailored for December: Spreading Holiday Cheer: Festive Social Media Marketing Ideas for Real Estate Agents in December Holiday Home Staging Tips: Share tips on how to decorate homes for sale during the holidays, making them cozy and inviting for potential b

Heather Holliday
Nov 26, 20252 min read


My Listing Marketing Checklist!
Are you a realtor looking to sell your listing fast? Well, get ready to add some fun to your marketing strategy! We’ve created a Realtor Listing Marketing Checklist that will make sure you’re not missing any important steps while also keeping things light-hearted. Get Your Creative Juices Flowing First and foremost, it's time to put your creative hat on. Think about your listing's unique selling points and come up with a catchy slogan or tagline that will grab the attention o

Heather Holliday
Nov 4, 20253 min read


Adding Snow effect to your BoldTrail Website Homepage
Add on a winter vibe to your website by adding snow flurries to your website homepage & changing the video header to something seasonal! Here is the BoldTrail Support Page with YouTube Links & more details In Website Settings > Go down to Custom Header and add this script into that box (don't worry if you already have something in here, click enter and add it inside the box) <!-- Initiate Winter Wonderland | Paste in Custom Header of Web & IDX --><script defer src="...

Heather Holliday
Nov 1, 20252 min read


Free Stock Graphics
Free Stock Graphics Looking for fun graphics for your social or website? Whatever you do, do NOT go to Google and grab any photo from your search. Copyright infringement is a BIG deal – Don’t do it! Here is a list of several websites that offer royalty free images for you to use. Make sure to read the fine print and follow those guidelines. Alsmost all of the sites would not allow you to use these graphics for selling products but they are perfect for fun marketing projects!

Heather Holliday
Oct 29, 20251 min read


Why Real Estate Agents Need a System (Not More Leads)
How the right workflows can create consistency, confidence, and closings — month after month. Real estate agents often believe their biggest problem is simple: “I just need more leads.” But here’s the truth most top producers already know… 👉 More leads won’t fix a broken system. 👉 More leads won’t fix inconsistent follow-up. 👉 More leads won’t fix overwhelm or disorganization. What will ? A system. (Like BoldTrail)! If you DON'T have a system in place, it’s basically like

Heather Holliday
Oct 17, 20254 min read


Harvesting Engagement: Creative Thanksgiving Social Media Marketing Ideas for Real Estate Agents
November, with its blend of fall vibes and the anticipation of the holiday season, provides a unique backdrop for real estate marketing. As the year winds down, people begin considering new beginnings. Why not help them envision a fresh start in a new home? Here are some social media marketing ideas tailored for real estate professionals in November: 1. Gratitude Posts: Begin the month with a series of gratitude posts. Highlight client success stories, a supportive community,

Heather Holliday
Oct 16, 20252 min read


Add flying bats to your BoldTrail Website Homepage
How to Add Animated Bats to Your Website First, navigate to your website settings. To do so, click on Web & IDX from the left navigation menu. Here is the BoldTrail Support Page with YouTube Links & more details In Website Settings > Go down to Custom Header and add this script into that box (don't worry if you already have something in here, click enter and add it inside the box) Then, paste this code into the field: <!-- Initiate Flying Bats | Paste in Custom Header of Web

Heather Holliday
Oct 14, 20252 min read


Creating a Hallween Faceless Reel inside Cava
In this video I create a faceless fun reel right inside Canva! With the video & elements, you wouold need a Pro account unless you upload your own video! Here is the Canva Template link for you to add your own branding or edit! (This along with many other social graphics, reels, Facebook Covers, e-mails, content calendar & more are in our MAX Marketing Club - Get the scoop Here) We also have a full Canva Tutorials Module and our 4 week Canva Camp inside our MAX marketing

Heather Holliday
Oct 14, 20251 min read


25 Real Estate Website Pages to Ignite Your Inner Property Mogul!
Are you ready to kick your real estate website up a notch? We've got 25 fantastic page ideas to help you create a site that's fun, engaging, and super informative. So grab your hard hats, and let's get to work on building the ultimate online destination for all things real estate! Home Sweet Homepage: Start with a welcoming homepage that showcases featured properties, highlights your specialties, and offers a glimpse into your real estate world. About Us: Tell your story! Sha

Heather Holliday
Oct 10, 20252 min read


2026 Monthly Newsletters & Holiday Campaign Tokens for BoldTrail!
Are you looking to share or add a shared "Token" for Smart Campaigns inside BoldTrail? This is super easy! Go to Marketing > Smart Campaigns, then paste the "Token", click Enter and you will receive an email in a couple minutes that the Toke was successfully added! Go back to your campaigns, click on the new campaign to see what the "Trigger" is for this and activate - Or Clone to be able to edit! My 2026 REMAX Holiday Campaign: 2026 REMAX Holiday Campaign: Token: ...

Heather Holliday
Sep 29, 20251 min read


October Marketing Ideas for Real Estate Agents: Boost Your Business with Seasonal Content
As the leaves change color and the temperatures drop, October presents a fantastic opportunity for real estate agents to ramp up their...

Heather Holliday
Sep 23, 20253 min read


5 Starter YouTube Video Ideas for Real Estate Agents
Starting a YouTube channel as a real estate agent can feel overwhelming at first—what do you talk about, and how do you make sure people...

Heather Holliday
Sep 2, 20253 min read


How Real Estate Agents Can Get Started with a YouTube Channel
If you’ve been thinking about starting a YouTube channel to grow your real estate business, there has never been a better time. Video is...

Heather Holliday
Sep 2, 20253 min read


Marketing Listings in Today’s Market
In a shifting real estate market, marketing your listings effectively is more important than ever. Gone are the days of relying solely on...

Heather Holliday
Aug 27, 20253 min read


September Social Media Content Ideas: Keep Your Feed Fresh and Fun!
September is the perfect time to refresh your social media strategy as the seasons change and people start gearing up for the final stretch of the year. Whether you're running a small business, managing a personal brand, or just looking to spice up your social media game, this blog is packed with creative content ideas to keep your audience engaged all month long. 1. Welcome September with a Seasonal Blog Post Topic Idea: "10 Ways to Embrace the First Days of Fall" Write a b

Heather Holliday
Aug 24, 20252 min read


Top 10 Canva Tips for Real Estate Agents
Create Beautiful, Branded Graphics That Sell Homes (and You!) In today’s fast-paced digital world, visual marketing matters more than...

Heather Holliday
Jul 28, 20253 min read
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