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*NEW* Monthly Marketing Content Kits
A simple, plug-and-play system to help you show up consistently, professionally, and confidently—without the overwhelm. Our Canva Pro Template links allow you to easily edit & brand then download & post! This Isn’t Just Content… It’s Your Monthly Marketing Plan You’re not just getting graphics—You’re getting a clear, simple system to stay consistent and top-of-mind. Here’s What You Get: ✅ Monthly Facebook Covers ✅ 50+ Social Media Graphics ✅ Faceless Reel Templates ✅ Monthl

Heather Holliday
Apr 61 min read


How to Create Weekly, Monthly & Quarterly Client Touch Systems
If there’s one thing that separates top-producing agents from everyone else, it’s not just leads — it’s consistent follow-up. Most agents don’t lose business because they aren’t good at what they do… they lose business because they simply fall out of touch. The solution? A simple, repeatable client touch system that keeps you top of mind without feeling overwhelming. Let’s break down exactly how to build a system using weekly, monthly, and quarterly touches that actually conv

Heather Holliday
Mar 263 min read


The Success Summit is back
The Success Summit is back! Get hands-on with MAXTech with 22 session options offered across every experience level and guided by REMAX affiliates already using the tools. Plus, attend 7+ sessions for a chance to win a one-on-one training session. Get the full scoop & register for classes here! https://rem.ax/SpringSuccess Take a sneak peek at the Buyer page we will build together> https://heatherholliday.remax.com/pages/buying Register for classes here! https://rem.ax/Spring

Heather Holliday
Mar 241 min read


Listings to Leads: How to Market Properties Like a Pro in Today’s Market
For the past several years, many homes practically sold themselves. Low inventory and high demand meant listings moved quickly—often with multiple offers and minimal marketing effort. But today’s market is shifting. Homes are sitting longer, buyers are more selective, and pricing and presentation matter more than ever.This means one thing: agents must get back to real marketing. If you want to stand out (and get homes SOLD), it’s time to shift your mindset from simply “listin

Heather Holliday
Mar 212 min read


One Listing = 10+ Marketing Opportunities
Every listing you take should be treated like a mini brand launch. Instead of a single post and hoping for the best, think in terms of content multiplication. Here’s how to turn ONE listing into a full lead-generating machine: Just Listed Announcement “Coming Soon” Teaser (if applicable) Property Video Tour (Reels + Shorts) Photo Carousel Highlights Open House Promotions Email Blast to Your Database Neighbor/Just Listed Campaign Story Posts (behind the scenes, features, lifes

Heather Holliday
Mar 212 min read


April Social Media Content Ideas
Springtime Social Media Content Ideas As a real estate professional, effectively using social media is a fantastic way to connect with your audience and showcase your expertise. With spring in full swing, it's time to refresh your content strategy for the month of April. Spring Cleaning Tips: Spring is synonymous with cleaning and decluttering. Offer your followers valuable tips and tricks for preparing their homes for sale by decluttering and organizing. Highlight the impor

Heather Holliday
Mar 172 min read


5 Real Estate Reel Formulas That Always Go Viral (Even for Introverts)
Many real estate agents want to use Instagram Reels or short-form video but feel overwhelmed by the idea of being on camera. The good news is that you don’t need to be loud, flashy, or overly animated to create engaging videos. In fact, some of the most successful real estate Reels are simple, educational, and authentic. The secret isn’t personality—it’s format . When you use a proven Reel formula, your content becomes easier to create, easier for people to watch, and much mo

Heather Holliday
Mar 103 min read


15 Social Posts Every Agent Should Use This Month
Consistency is one of the most important ingredients in a successful real estate marketing strategy, but many agents struggle with what to post on social media each week. The good news is you don’t need to reinvent the wheel every month. A balanced mix of value-driven content, local engagement, and relationship building will keep you visible, relevant, and top of mind with your audience. If you’re wondering what to post this month, here are 15 proven social media ideas every

Heather Holliday
Mar 104 min read


BoldTrail Blueprint Classes this May!
BoldTrail Blueprint Bootcamp: Master Your BoldTrail Tools in Just 2 Weeks! Are you ready to take your real estate game to the next level? Join us for an exciting 2 week, 4 session journey through the BoldTrail system, designed to equip you with the skills and confidence to navigate your BoldTrail Platform like a pro! Download our full workbook with checklist on each session and plenty of ideas for our BoldTrail Blueprint - 20 minutes working in your Business! Course Duratio

Heather Holliday
Mar 42 min read


R42026 Updates
Looking to see what is happening at REMAX? Check out this slideshow with upcomg product releases and so much more! Links to sign up for Beta & More information too! Click Here for my presentation>

Heather Holliday
Mar 21 min read


March Social Content Calendar
Unleash the Luck of the Irish: Fun Real Estate Marketing Tips for March March is a month full of renewal, spring, and the festive spirit of St. Patrick's Day. As a real estate professional, you can harness this energy to create engaging and unique marketing content for your social media. Here's how you can sprinkle a little March magic into your real estate marketing strategy: 1. Go Green with St. Patrick's Day Themed Posts: Celebrate St. Patrick's Day by sharing posts with a

Heather Holliday
Feb 203 min read


The Top AI Platforms Real Estate Agents Can Use to Save Time, Market Smarter, and Stand Out
AI isn’t replacing real estate agents — it’s replacing busywork. From content creation to research, video editing, and website visibility, AI tools can help agents work faster, look more professional, and stay consistent without burning out. Below is a practical list of AI platforms real estate agents can start using right now, along with exactly how each one fits into a real estate business. 1. ChatGPT – Your All-in-One Marketing Assistant ChatGPT helps real estate agents b

Heather Holliday
Jan 284 min read


Join Me at REMAX R4 for an Agent Tech Class You Don’t Want to Miss
Your Personal Playbook for Smart Production: Join Me at REMAX R4 for an Agent Tech Class You Don’t Want to Miss REMAX R4 is always one of the most exciting weeks of the year—filled with inspiration, innovation, and connection with REMAX professionals from around the world. I’m thrilled to be speaking at this year’s conference and can’t wait to share a class designed to help agents simplify their technology and turn it into a true production partner. Class Title: Agent Tech C

Heather Holliday
Jan 262 min read


How to Turn Your Website Into a Lead Magnet (Without Paying for Ads)
Your website should be more than a digital business card. It should be working for you 24/7 to attract visitors, build trust, and convert them into leads. The good news is you do not need to spend money on ads to make this happen. With the right strategy, your real estate website can become one of your most powerful lead generation tools organically. If you have a website but it is not bringing in leads consistently, chances are you are missing a few key pieces. Let’s walk th

Heather Holliday
Jan 254 min read


20 Faceless Reel Ideas Real Estate Agents Can Film in Under 60 Seconds
Not everyone wants to be on camera — and that’s okay.Faceless reels are one of the easiest ways for real estate agents to stay consistent on social media without worrying about lighting, makeup, or memorizing scripts. These short-form videos work because they’re: ✅ Fast to create ✅ Highly engaging ✅ Perfect for Instagram Reels, Facebook Reels & TikTok ✅ Great for busy agents ✅ Easy to batch record If you’ve been saying “I don’t know what to post” or “I don’t want to be on ca

Heather Holliday
Jan 253 min read


February Blog or Reel Ideas for Real Estate Agents
February is the perfect month to warm up your content marketing game! From Valentine’s Day to mid-winter homeowner tips, there are plenty of opportunities to engage your audience and showcase your expertise. Here are some creative blog post ideas real estate agents can use to attract, inform, and inspire clients throughout February: Whether you write a blog for your website & social or create a video (better yet - do both) here are some ideas! 1. Fall in Love with Your Dream

Heather Holliday
Jan 173 min read


Meta’s New Link Limits: What Facebook’s 2-Link Rule Means for Your Marketing (and What to Do Instead)
If you’ve been feeling like your Facebook posts aren’t getting the same traction they used to—especially when you share a link—you’re not imagining things. Meta has quietly rolled out new limitations that significantly impact how often businesses can share link posts on Facebook. In many cases, business pages are now seeing only 1–2 link posts per month perform normally, while additional link posts are throttled, suppressed, or shown to fewer people. For years, I’ve taught

Heather Holliday
Dec 20, 20253 min read


January Social, Marketing & Content Ideas for Real Estate Agents
A fresh start, a fresh strategy, and a month full of opportunities. January is one of the BEST months for real estate agents to reset their strategy, refresh their content, and kick off the year with momentum. Consumers are back online after the holidays, highly motivated, and already thinking about new goals—new homes included. If you want to show up as the go-to local expert in 2026, this is your month to shine online. Below are high-impact social media ideas, marketing str

Heather Holliday
Dec 19, 20253 min read


How Real Estate Agents Can Get Recommended by AI
As technology continues to transform the real estate industry, one shift stands out above the rest: consumers are now asking AI for real estate agent recommendations. In tools like ChatGPT, Google Gemini, Siri, and Alexa, buyers and sellers can simply say: “Find me the best real estate agent in (city).” The question every REALTOR® should be asking is: “Will I be one of the agents AI recommends?” The truth is, AI doesn’t pick agents at random. It analyzes online signals, cred

Heather Holliday
Dec 7, 20253 min read


IGNITE2026 Business Planning Event
Are you ready to make 2026 your best year yet? Join us for Ignite2026, an exclusive business planning event designed specifically for real estate professionals who are ready to level up their business. During this dynamic session, we’ll dive into: ✨ Creating a clear vision and setting powerful goals for 2026 ✨ Analyzing your current numbers so you know exactly where you stand ✨ Building a roadmap to hit—and exceed—the numbers you want ✨ Marketing, social media, CRM, and websi

Heather Holliday
Dec 1, 20251 min read
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